$500 Million in Ad Spend — This Ain’t My First Rodeo
& the whiskey-soaked truth about why your creative team is shooting blanks
Jason Kutasi has pushed over half a billion dollars through the ad platforms, built and sold two companies (to Capital One and Scholastic), and taken a DTC publisher from zero to a New York Times Top-10 bestseller. He and John pour one out for every wasted creative budget — and lay out what the teams that actually print money do differently.
- The creative testing system behind $500M+ of profitable ad spend
- Why most creative teams are shooting blanks — and the fix that doesn’t require hiring
- Live Q&A: bring your ads, get them roasted on air
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